A Sign It’s Time to Spring Clean My Blog and Make Website Updates

I spent the last half hour looking for a blog post — that I wrote — on MY website. I know the topic and angle, but for the life of me, none of the keywords that are popping into my head are locating the piece.

I’m frustrated.

It’s time to do some spring cleaning around here. This will include updating keywords in old posts, removing outdated information, adding new resources and links where it makes sense and updating old CTAs.

The blog post I’m looking for is about people who see your posts on social media, but never stop to like, comment or share the post. However, they are keeping tabs on you and may even reach out to learn more in the future after diligently, quietly consuming (but not interacting) with your content.

What would you call them?

Lurkers? Watchers? Ghosts? Yeah, I’ve searched all of those terms and still can’t find the blog post I wrote about this. After I get this draft done, I will continue on my crusade and FIND that post. I know it exists among the 276 blog posts on the Web Writing Advice blog.

Let’s Chat About Website Maintenance

Along with an annual spring cleaning comes routine website updates and maintenance.