Did You Forget This Editing Step? Let’s Chat about Formatting

The headline hooked me. The opening line perked up my ears. Insightful. Inspiring. Helpful. This blog post sliced right into the meat of the topic at the get-go and intrigued me with each passing sentence.

Then, I clicked the X.

No more. My eyes were bugging and I couldn’t keep track of what line I was on in the wall of black and white unformatted text. The blog post was UGLY and difficult to consume.

Are you presenting well-written content that’s visually terrible? Formatting may be the step you’re missing in your editing process to make those carefully crafted words more scannable, readable and enjoyable.

Remember, a little white space allows your reader to pause and process their thoughts on your topic.

In this post, I’m chatting about the importance of formatting your writing, whether it’s for a content marketing client, your personal blog or another online outlet. We stare at screens a good part of the day for work and personal enjoyment. So, let’s make it a better experience for readers.

• Formatting: What Your Client Wants
• 6 Ways to Improve Your Blog Post Formatting
• How Formatting Affects Search Engine Results
• 3 Examples of Easy to…