From My Desk: Here’s What Content Marketing Clients Are Asking Me to Write in the Age of AI Content Creation

We’re a good year and a half into the great freak-out of freelancing. Yes, I’m talking about AI. At the start of 2023, every freelance-focused conversation on social media hypothesized about the impending doom that artificial intelligence would have on our little creative corners of the Internet.

It’s been a bumpy ride, for sure.

But, this summer, I’m seeing less worry. It feels like marketers and publishers have found productive uses for AI. I firmly support the use of AI for many content creation purposes including:

• Topic ideation
• Headline drafting
• Outline creation
• Background research starting points

However, I’ve never been, and never will be, a fan of using AI for end-to-end content creation. All content published should be drafted, reviewed, edited and polished by a human. All. And I’ll even go a step further and say that the best content online was never drafted by AI. Sure, AI can be used to create foundational steps, but the most engaging, eloquent and insightful content out there will be created by the human mind.