How Can I Tell If a Freelance Client Will Pay Well?

Angela Tague
4 min readNov 18, 2023

A few months ago I asked on Twitter and LinkedIn what my friends would like to read about on the Web Writing Advice blog. One person said, “How can I tell if a freelance client will pay well?” Ohh, this is an excellent question, and there’s actually quite a bit to unpack here. So, here are my thoughts.

When I’m looking at freelance writing job posts, or preparing to reply to an email from a potential client, I channel my inner journalist.

The quick answer to this reader’s question is to ask lots of questions! Be an informed freelancer.

Initial Communication Matters

When I first start chatting with a managing editor or the person who might hire me, I ask how they collaborate with freelancers. Here are a few questions I that come up, and their answers help me understand more about them and their preparedness to work with a freelancer.

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Angela Tague

Angela Tague writes marketing content for businesses and feature articles for magazines. Learn more at WebWritingAdvice.com.