How Not to Reply to a Pitch Request (And Tips to Do Better!)

Angela Tague
4 min readMar 23, 2023

I just spent the last ten minutes musing over some beautiful reflections.

A loving father talked at length about his memories of teaching his young daughter how to drive, including all the cringy trials and tribulations.

I also read sentiments from a woman who reflected on her father’s passing, a true car lover as evident by the list of antique makes and models she rattled off in her mini-essay.

The tales were warm and heartfelt, but not exactly right for the response to a pitch request made by a busy content marketer. These pitches were:

  • Too long
  • Too personal
  • Not focused on the client
  • Didn’t follow the pitching guidelines

What is a Content Marketing Article Pitch?

Hear me out: I love a good reflection piece filled with bright detail and relatable anecdotes. They have their place on the page/screen/journal. But, when it comes to pitching, keep those warm gooey moments to a sentence or two, not a full-screen email.


A pitch request is a call for an article idea or topic. Some ask for a brief outline. Others request a succinct paragraph.

And all pitches should directly showcase what the marketer was asking for from the writer. This might include how the topic ties back to the brand or a specific campaign, why the angle matters to their audience (not you) and how a new product or service mention can be woven into the text.

All About The Perfect Pitch

As a writer working in content marketing, I manage pitch requests, and replies, on a weekly basis. It’s also a popular topic I tackle for my marketing clients and on the Web Writing Advice blog, so I write about it often.

Here are a few blog posts that might also be helpful in your pitching adventures.

The Pitching Game: 4 Freelance Pitch Examples and a Template

All-star writers pitch current and potential clients weekly. Reaching out and proposing ideas shows interest, dedication and…



Angela Tague

Angela Tague writes marketing content for businesses and feature articles for magazines. Learn more at