Interviewing Tips for Writers: The Perks and Pitfalls of Chatting In-Person, by Phone, on a Video Chat or by Email With Your Sources

Adding original human insight and expertise to your articles creates unique, one-of-a-kind content. As a former newspaper journalist, I’m often asked if I’m willing to interview experts. Sure! I’m a talker and love to glean information directly from a source.

So, how do I do it?

Back in the local newspaper days, I called the potential interviewee on the phone to set up an in-person conversation. I loved my interview-packed schedule flanked with parsing notes and crafting informative articles.

Today, working primarily online in marketing with editorial teams located around the globe, I creatively gather this information across time zones to meet deadlines. Here are four ways I conduct interviews to make brand journalism, editorial content and content marketing pieces shine.

The Good Old In-Person Conversation

Sometimes, the original way is the best. If time allows to connect with a local source to get together to chat, I will.

There’s nothing better than adding color to a story by sharing details about the person’s verbal tone, natural mannerisms and real-life actions. For…