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Self Promotion Isn’t Bragging. It’s Business Building.
Each week, I hear from writers with questions related to self promotion.
Should they do it? How often?
Isn’t talking about yourself egotistical?
Will I come off as pushy?
Stop, take a breath and reflect for a moment.
Whether you write one article per month, or per hour, what you offer is a service. As a small business owner, you need to promote what you do to keep a steady variety of projects popping up.
When my calendar is booked several weeks out, I still take time each day to promote what I do. Why? I’m planting seeds that will grow into future conversations, and ripe work opportunities. The moment you stop letting clients know you’re available to work, they’ll stop thinking about you — especially if you identify yourself as a freelancer.
Let that sink in.
The tricky part is here is to not be so overt with your self promotion that it sounds like you’re constantly begging people to hire you. Think of self-promotion as a soft, gradual sell. You’re simply tending to the garden of your business.
