Should I Start a Facebook Business Page for a Blog?

Whether it’s a personal blog, or you’re managing a blog for a business, you want the posts to get attention. Sure, sharing links to social media feeds is routine, but what about starting a Facebook Business Page dedicated to the blog itself?

A friend recently asked me if I thought it was a good idea. My gut reaction was “Well, yes, of course!” Then, I started to think deeper and decided my answer should be, “Yes, if you actually work to build a sense of community on the page.”

But, what does that mean?

You can’t solely auto-post links and hope for people to engage. We are so inundated with articles to read on our feeds, that you have to find ways to rise above and make people want to stop scrolling and take action.

Here are a few questions to ask yourself if you’re considering a Facebook Business Page for your personal blog, or for a brand client’s blog.

1. Do I have time to manage a Facebook Business Page?

You’ll want to spend time daily posting, replying to messages, reviewing the Insights data and strategizing upcoming posts.

Depending on the amount of traffic your page generates, or your internal goals, this could become a serious time commitment and require outside…