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Stop! Before You Pitch that Publisher, Tackle These 3 Tasks
There’s something about a new year that fuels our ambition to fill those freelancing schedules. Am I right?
Enter, article pitching.
After the popularity of last week’s post about pitching paralysis and previous posts about getting more writing jobs via pitching and whether or not you can get paid to write pitches, I thought I’d jump back into this topic.
This time, though, I’m moving backward.
We tend to focus often on how to respond to or craft a pitch, but before you make that move, there’s a little homework to do. Why? You need to fully understand the publisher and their content outlet before you can write a targeted pitch that meets their needs.
So, how do you do that? Put on your research hat and get busy.
1. Look up the publisher’s website.
Get to know their company values, the tone they use with their audience and what type of vibe they’re portraying with visuals, wording and color choices. Are they bold and outgoing? Are they minimalist and professional? Keep these observations in mind as you put together a pitch to pique their interest in your writing services.
